The Shoe Industry :: essays research papers

The Shoe IndustryThe fit out industry is one of the biggest money leasers in the market, however itsfacing many changes, rushes, and difficulties. The big power in the industry isNike inc. which all the other companies are trying to be like. Some changes arethe industry as a whole is moving there factories to the far east such as China.The reason for this is they are trying to save costs for producing there enclotheby paying there workers less because they are in the far east. Nike and Reebokhave already been in the east. The clothe industry not including Nike inc. istrying to make rushes to be number one, two, and three. Another rush theindustry is making, is the rush for the dead problem of sports post. In otherwords coming up with shoes for the sports that are in season. The difficultiesthe shoe industry has are making shoes that all people wear such as setting astyle for both inner metropolis people and suburb people. Another difficulty theshoe industry has is getting its s tock value to rise again because all but Nikeand Filas stock has dropped. This is what the shoe industry is all about andthe difficulties, problems, and advances it has.There are four major companies in the shoe industry. The dominant industryis Nike inc.. Then going down the line is Reebok, Fila, and Adidas. Nike beingthe superpower has been in front of all the other industries for many years.Right now Reebok is the closest company to Nike and is $2,459 behind in valuein MIL. Nikes earnings in the last quarter leaped 24% which has pleased WallStreet investors. With such earnings Nike announced a 2-to-1 stock split, itssecond in many years. Nike and Reebok are far ahead than the other companiesbecause there factories are already in the far east, and other companies arejust starting to work them. With Nikes earnings so high itll be very hardfor any of the companies to take over the number one spot. Also, itll be hardto get the peoples promote in there products because most people h ave faith inNike. Reebok number two in the industry is facing many problems. First, thereis clash between the management spots for Reebok. Second, Reebok is havingdifficulty finding sports stars to endorse there products. Finally, Reeboksstock has dropped and is still dropping. The reason for this is the people donot prefer the shoes in how they look and how comfortable they are.